The HOVTA in detail

The HOVTA method

The Human Oriented Values ​​& Talents Assessment (HOVTA) was created by the International Institute of Humanistic Coaching to:

  • Evaluate and classify the values,
  • Identify talents,
  • Measure a level of consciousness.

The assessment is based on the humanistic coaching model ® developed by the International Institute of Humanistic Coaching.

Beyond a Curriculum Vitae, the assessment enables us to draw up a profile highlighting the DNA of the values ​​and abilities of the candidate, the person being coached or team member. The CV is no more than the specific illustration of some of his/her abilities.

In HOVTA assessments, there are no right or wrong answers. It is about being as honest as possible with yourself to give yourself the best chance of becoming aware of your specificities and thereby identifying the environments that best correspond to you.

HOVTA is an indicator enabling:

  • Companies to establish a dialogue with candidates in recruitment interviews,
  • Students to find the study programme that suits them best,
  • People in professional transition to identify companies that suit them,
  • Entrepreneurs and managers to define their corporate identity in order to better unite their teams,
  • Coaches and people being coached to facilitate and accelerate the coaching process by orienting it towards meaning.

HOVTA is a tool that opens dialogue and explores trains of thought. It does not, in any way, replace human discussion.

Values and talents

What is a value?

A value is a belief that strengthens the identity of an individual or a group. Values ​​structure the behaviour of individuals and organizations. They are the base of the shared ideal of the group. Vision and meaning stem from values. In this way, rules are expressed to organize the social life of the group. Values ​​ therefore define attitudes and desired behaviours within the group.

Values ​​are the forces that direct our actions. They are our motivational drivers. Our value system is the personal compass that guides our perceptions, judgments, decisions, actions, habits and behavioral structures. Values ​​ influence our decision-making and actions.

For individuals and groups, it is therefore a question of correlating our objectives with the values ​​expressed. Bringing our values to life though words and actions is called congruence. Congruence brings a sense of joy and fulfillment through meaning.

The stakes of values

Neuroscience shows that our brain unconsciously favours taking decisions and actions that enable us to experience pleasure and avoid pain. Values ​​are closely linked to our inner states, our emotions. When a value is betrayed or corrupted by ourselves or others, the individual or group will feel emotions said to be negative: anger, sadness, and fear. Feelings of unease or guilt may arise. Reactional behaviours will be expressed. Following the same logic, when values ​​are satisfied by meeting deep group needs, individuals experience joy, peace and harmony. The cohesion of the group is strengthened. Cooperative and positive behaviours are expressed. Individual and collective happiness is therefore closely linked to values.

There are individual ​​and cultural values. They are “heart-felt” or existential values ​​that structure the identity of the individual and instrumental values, more superficial, i.e. negotiable and adjustable depending on the context.

Values ​​are at the heart of organizational culture. Studies in social psychology have shown that unconscious organizational loyalties can exist and are based on specific principles. The good health of an organization depends on the recognition of its history, the place given to each of its members and the quality of exchanges possible within the group. Thus, the mission and objectives of a healthy organization are correlated with shared federative values.

In summary, values have an impact on:

  • Our decisions,
  • Our actions and behaviours,
  • Our internal states and emotions,
  • Our references and models,
  • Our beliefs about possibilities,
  • Our motivation,
  • Our accomplishment and happiness,
  • Group cohesion,
  • The meaning we give to life,
  • Group belonging,
  • Group culture and rituals.

Knowing our values ​​enables us to:

  • Direct our life towards environments that foster fulfillment,
  • Give meaning,
  • Promote positive emotions, backed by a personal or collective vision of happiness,
  • Live in a congruent way,
  • Federate,
  • Value and motivate,
  • Preserve from psychosocial risks,
  • Promote personal and collective commitment,
  • Develop belonging, integration and create a culture.

Beyond skills, we understand the importance of recruiting team members based on shared values. In the context of recruitment, human resources management, or the coaching process, the objective of HOVTA is to draw up a profile of the candidate, colleague or the person being coached in order to foster a lasting alliance, performance and accomplishment.

Knowing your values is key to understanding what is happening in your life. It is a way of coming into contact with others on what is essential. It is a way of giving meaning to your choices. It is also a way of putting your talents forward to serve a specific company or a project rich in meaning. It's a way of choosing to co-build tailor-made Happiness.

What is a talent?

A talent is an innate ability that can be expressed in the form of several skills. A skill is the specific expression of an ability or talent. A skill can be learned and improved.

For example, a talent for adaptability can potentially express the skills of a crisis manager, a trainer or an expatriate manager. In the same way, organizational capacities could potentially express the skills of an event organizer, chartered accountant or project manager.

A talent is recognized by others. Using your talents is simple, does not require effort and provides pleasure.

The stakes of talents

In this way, knowing your talents opens the field of possibilities both professionally and personally. It enables you to position yourself within a company or define a project that puts the emphasis on pleasure and fulfillment. Over and above skills-based logic, reasoning in terms of talents enriches thought processes and opportunities. It is easier to identify those environments and roles in which you can be fulfilled.

Knowing and valuing your talents is a strength in a career interview or job interview.

In terms of human resources, managing talents makes it easier to imagine the possible professional evolutions within the company. Recruiting team members for their values and talents helps foster sustainable commitment to a company or project.

Life orientations

This is a photograph of our priorities, put into hierarchical order, at the time of taking HOVTA. In the lowest orientations, we will find the physiological needs related to survival. In the highest levels, we will find the deep desire to make a difference in our life and serve a cause, a project or others. This mapping allows us to better understand our emotions and needs to identify what is essential to us in the period in which we are living. In companies, this allows us to understand our levers of commitment to foster dialogue and mobilize our talents.

The HOVTA for whom?

For company professionals (Human Resources, Talent Management, Managers, Employees, Expatriates and Entrepreneurs), HOVTA enables you to directly:

  • Know your team members
  • Make recruitment easier
  • Understand and value differences to unite teams
  • Create meaningful career paths
  • Facilitate congruence within the company
  • Detect employees’ motivational levers and talents
  • Give sense to the company
  • Improve the relationship between employees, managers, customers, partners and suppliers
  • Promote team cohesion and knowledge
  • Facilitate the processes of expatriation or intercultural management
  • Provide avenues for conflict and psychosocial risk prevention
  • Support a process of coaching, personal development or skills assessment,
  • Give relevant indicators to position a brand or company
  • Provide avenues to develop an appropriate communication plan that promotes the essence of the company and in particular CSR activities (Corporate Social Responsibility)

For recruitment firms, HOVTA enables you to:

  • Recruit according to company values,
  • Identify talents,
  • Promote dialogue during the interview,
  • Identify the candidate’s emotional state,
  • Know the candidate's deepest aspirations,
  • Revolutionize recruiting codes by recruiting on the basis of values, talents and skills.

For coaches, trainers, consultants and therapists, HOVTA enables you to:

  • Support a process of coaching, personal development or skills assessment,
  • Promote motivation, autonomy, congruence and lasting meaning in the progress of the person being coached,
  • Obtain relevant indicators to provide diagnostic leads or hypotheses to implement suggested accompaniment, advice or training recommendations.

For individuals, HOVTA enables you to:

  • Find the most suitable environments for your fulfillment
  • Facilitate decision-making
  • Promote self-confidence
  • Facilitate a retraining process
  • Facilitate a choice of study programme
  • Facilitate career guidance
  • Facilitate a therapeutic or coaching process
  • Give meaning

The humanistic coaching

The humanistic coaching model ® is an accompaniment methodology based on values and meaning. It helps to identify the values of the person being coached as well as his/her talents to draw up a project and a life rich in meaning. At IICH, we train in the model of Humanistic Coaching®. The assessment is included in the training. The coaches Certified in Humanist Coaching® can debrief on the assessment in their coaching process. Training in HOVTA indicator use is offered to enable trainees to debrief on the tool used in the context of an introductory psychotherapy or coaching interview.

Do you want to be trained in humanistic coaching®?

Would you like to integrate this tool into your seminars and be able to give and analyse HOVTA assessments?

Please contact us


Individual Report
Individual Report
Individual Report / Team & Project
Recommended selling price : 160€ HT For corporate clients For corporate clients Contact us at Contact us at
HOVTA description
Individual Report
Ranking of existential values 3 5 5
Instrumental values
Managing emotions X
Life orientations X
Talents 3 10 10
Summary report
Your individual report
Summary sheet on the metaphor X
Summary sheet on your individual report X
Team report
Team values
Instrumental values
Managing emotions
Life orientations
Talents of the team
Summary team report
Your summary team report
Your summary sheet of the team report
Summary of the individual existential values
Your summary report on individual values in the team
Summary of the individual talents
Your summary report on individual talents

To go further, you can contact one of our certified HOVTA coaches: